What are some of the best tips to consider when buying corporate gifts? Find out below!
- Consider importance – the first thing you should consider in the art of corporate gift-giving is the level of importance of your recipients. To express it in the simplest terms, you should not consider giving an equal gift to the common client and to the more important, dedicated clients of your business. The former might prefer a small corporate gift basket for example, whereas for the latter, you should consider a more expensive gift option, such as either a product or service of your business, or a branded accessory.
- Consider quality – the quality of the gifts you give to the clients can deeply affect the image of the business. The lower the quality of the gifts you give, higher is the probability of this affecting the reputation of the business. Therefore, if for example you decide to purchase flowers as a gift choice, make sure it is a reputed kedai bunga segar with experience in the flower business. You want to make sure that your gifts impress the clients and encourage them to keep remaining a customer of your business.
- Consider functionality – a very good point to consider when picking corporate gifts is the functionality of the gifts. A gift that your clients can use is generally a better gift than one they can use to decorate their home with at best – and through that logic, a gift that they can use daily is an ideal type of gift. The reason is because they will be reminded of the business whenever they use the gift, and the more frequent this is, the deeper the impression you leave will be.
- Consider promotion – if you pause to consider most corporate gifts, you will find that they usually sport a logo of the business or the like. This is for promotion purposes, as a gift is yet another way of expanding the customer base of the business. There are largely two ways to do this. The first is the aforementioned use of logos or names of the business, through which you will advertise the name of the business. The second is the promotion of the business through the provision of free or discounted products or services related to the business.
- Consider budgets – and finally, when you consider what kind of gifts to give to your clients, do pause to consider the budgets you have to work with. Gifts can be very expensive, especially if your client is an important one, or if there are many clients you wish to give gifts to. This is why it is always important to consider the total costs you will incur. If you are not careful, the art of corporate gift-giving can become a loss, rather than a way of promoting your business.